Basic Lessons From She Means Business Digital Training Port Harcourt

She Means Business, a digital training organized by She Leads Africa, held in Port Harcourt on the 11th and 12th of May 2018. The first day was for beginners while the second day was for women who are already using social media to promote their businesses.

Facilitators were Victoria Okon and Collins, where Victoria handled trainings on facebook, Collins handled trainings on Instagram. Some of the basic things learned are:

Things Women in business should always Remember

It is necessary to understand that everything starts with you.
Ensure you always have support, joining support groups offline and online could aid this.
Collaboration between women will always beat competition anyday.
You need confidence and care, have confidence that you'll succeed .
Embrace new tools.
Make good connections.
Keep track of your income.
Outsource your non-core duties to people who can handle them so you focus on your core duties.

Why you need Instagram for Business

Visuals are universal languages, instagram allows pictures and videos .
75 % of people search, share and shop after being inspired by a post because instagram inspires action.
Instagram has a business profile you can use to promote your business, gain insight to your connectors ,receive calls and give direction to where your business is located.

How to grow your business with facebook

Get a facebook page for your business as your personal profile is limited.
Create a customer persona because good targeting is the difference between everyone and a particular age grade.
Run sponsored ads on your page.
Get an objective for your ad ,know your target audience, choose the ad format that fulfils your objective, run the advert.

Measure your success after running the ad.

Ad Formats that can be used to boost your business

Carousel: used to put images that showcase different areas of a business.
Slideshow: holds combination of pictures that transition in a short time.
Collection: shows different collections of a business .
Video:shows pictures in motion with sound or no sound.

Apps that can facilitate creativity are in the picture below :

There was a session of group discussion where participants used their businesses as case studies for sponsored ads. They also picked any woman's challenge they could solve from the challenge board.